Together with a website wireframe, a mood board keeps the entire website development team on the same page.Ī mood board is a collage of elements all contributing to an overarching idea or concept. Mood boards also provide a point of reference for a design team struggling to find a plan. This makes it easier for a team of designers to understand the end product and ensure clients’ needs are being met. Alternatively, clients or stakeholders may create a mood board to explain their goals, design choices, and website aspirations through images. Website designĬreating a mood board for a website design allows your team to effectively communicate the artistic direction you want a website to take. Creating a mood board around your branding is also a helpful step in establishing brand guidelines. It provides inspiration and encourages you to consider the elements helping other brands succeed. When building a brand, you need to catch the eye of your customers but also remain consistent across every medium promoting your products.Ī branding mood board allows you to collect a variety of visual assets and elements to guide your brand creation process. Curation allows the mood board to be both creative and focused. Once the mood board is complete, start removing elements that might not fit as well as others. Try and add as many materials as you can. The best collaborators take turns adding materials and connecting the elements toward the larger, overarching goal. Once your team has collected their contribution of materials, it’s time to start piecing the puzzle together. Doing this may lead to ideas and designs your team hasn’t thought of or developed yet. Use the aesthetic your team settled on as inspiration for the materials you’ll collect.Īt this point, don’t be afraid to think outside of the box and add elements only loosely connected. Once you’ve agreed on the general direction of the mood board, you can start collecting elements that represent your mood board ideas. During the brainstorming session, your design team needs to discuss ideas, keywords, and design aesthetics so that you can all contribute ideas that will add to the overall goal. This is where brainstorming comes in handy. Brainstormīefore you start creating a mood board, you and your team must be on the same page regarding a general theme and direction. No matter which way you get started, there are three main steps to follow in order to create a mood board that inspires: 1. When making an online mood board, you can either start from a blank slate, or get a little inspiration from a mood board template. While the design team may be responsible for creating a mood board, it should also be shared with sales and marketing to ensure everyone embraces the company’s brand strategy. Creating a mood board can also help you create a visual representation of your company’s identity.

Help maintain brand and identity consistencyĪ mood board is a reference tool for various teams to ensure they stay on brand. By combining different ideas and concepts in one consolidated space, your team is challenged to think of new aesthetics and designs and to build on the contributions of others. Inspire new ideasĪ mood board allows you to plant a general idea and watch it grow. A mood board allows creators and contributors to brainstorm and consolidate their different ideas and aesthetics into a shared vision of the future state. The goal of a mood board is to create a simple, yet effective, visual representation of a long-term goal. This aspect helps team members stay on track and stay focused on the project’s original plan and concept. They also act as an origination point which you can refer back to, if needed. Mood boarding allows you to think ahead and to create a vision for the future of a project. Mood boards can provide inspiration when designs are hard to articulate, or if you’re struggling to get started putting a project into action. Visual media, like images and other creative design materials, are a great way to express goals and concepts. Visualize abstract ideasĪn abstract idea can often be more effectively conveyed through a mood board rather than words.

A mood board helps conceptualize ideas, provide direction, while allowing for creative autonomy within a team of designers. Provide direction to designersĭesign teams often need direction before starting a new project. Here are some of the many advantages of using mood boards to communicate and document your ideas.

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